What is she googling right now?
Connecting with you ideal client is not as easy as it sounds....I get it..there is definitely a lot to consider but when you start to get to know her, you can talk directly to her.
You'll be able to show her how you can help her and tell why you are the best photographer to do that.
You aren't for everyone, attract the clients that you'd love to work with and you do your best work for them and give them your best service.
Ask yourself……
How old is she?
Where does she live?
If she has children, how old are they?
What type of house does she live in?
Where does she look for inspiration for her home?
What does she do for a living ?
What does she do for fun?
What is she googling right now?
What is her pain point right now?
What are her dreams…they might be HUGE and not very realistic but it MIGHT happen for her?
What is she doing to try and reach that dream?
What music does she listen to?
Where does she go with friends?
Where does she look for advice?
What problems would she pay for someone to solve for her?
⭐ She is there, she is looking for you so make sure she can find you easily, and then talk to her directly
So....... what is she googling today ❓
Write a blog post on something that interests her, and use it across all of your client contacts - email. social media, your website.
Keep your messages consistent and lots of touch points with a consistent message about who you are, what you do and who you do it for....
If you've landed here before any other page, I'm Seona, A [portrait photographer based in Glasgow. I also train other photographers in business and sales - have a browse around the website and let me know if I can help you 🙂
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